Dang.
When I first read the Colossal U ads I was confused and though that there was some kind of trick to it. I read the words backwards, from top to bottom, bottom to top, and looked REALLY HARD at the pictures but still didn’t understand what I was seeing. That’s when I just thought they were trying to promote an average university that wasn’t too difficult to get admitted to or something like that. I guess this is a good way to get people’s attention, but I was so confused! Who would want to demote their own university and bring down their image?
It was only when I visited the website: http://www.colossalu.com/, that I started to understand what was happening. :) The ads were in fact just a way to grab people’s attention and make them curious about this bizarre and abnormal Colossal U. These ads were just getting people to visit their website where they were promoting the REAL thing, Algoma University. Colossal U and Algoma U ended up being complete opposites of each other, one promoted uniqueness in all students, and using each students knowledge to its fullest potential, and the other promoted students all following the same path like a flock of sheep. The website claimed that Algoma was an institute where students could reach their full potential and use their knowledge to its fullest extent. It was actually relieving to finally understand what was happening.
I’ve never seen this type of advertising used before. I believe though, that it is a very risky form of indorsing something. The pros to this type of advertising is that it grabs people’s attention and makes them curious about what is being advertised, but on the other hand, some people might take the ad too literally and not bother to visit the website. Overall, I think this form of advertising was a success for Algoma University and an interesting thing to see for me as well. =)
When I first read the Colossal U ads I was confused and though that there was some kind of trick to it. I read the words backwards, from top to bottom, bottom to top, and looked REALLY HARD at the pictures but still didn’t understand what I was seeing. That’s when I just thought they were trying to promote an average university that wasn’t too difficult to get admitted to or something like that. I guess this is a good way to get people’s attention, but I was so confused! Who would want to demote their own university and bring down their image?
It was only when I visited the website: http://www.colossalu.com/, that I started to understand what was happening. :) The ads were in fact just a way to grab people’s attention and make them curious about this bizarre and abnormal Colossal U. These ads were just getting people to visit their website where they were promoting the REAL thing, Algoma University. Colossal U and Algoma U ended up being complete opposites of each other, one promoted uniqueness in all students, and using each students knowledge to its fullest potential, and the other promoted students all following the same path like a flock of sheep. The website claimed that Algoma was an institute where students could reach their full potential and use their knowledge to its fullest extent. It was actually relieving to finally understand what was happening.
I’ve never seen this type of advertising used before. I believe though, that it is a very risky form of indorsing something. The pros to this type of advertising is that it grabs people’s attention and makes them curious about what is being advertised, but on the other hand, some people might take the ad too literally and not bother to visit the website. Overall, I think this form of advertising was a success for Algoma University and an interesting thing to see for me as well. =)
1 comment:
great blog!
thats a pretty cool picture tooo.
youre right it may be risky but it comes with huge rewards
- Alphie
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